This is from PointRoll's privacy statement. Please note that the Cub Cadet ads do not collect personally identifiable information so those sections don't apply.
PointRoll may collect and store non-personally identifiable information that is generated automatically as a user views or interacts with advertisements created by PointRoll appearing on other websites ("PointRoll Ads"). At the request of advertisers, PointRoll may also assist in the collection of non-personally identifiable information by third parties conducting research. In certain cases, at the request of an advertiser, PointRoll may collect personally identifiable information supplied by users within a PointRoll Ad. The information (including personally identifiable information) PointRoll collects may be collected directly by PointRoll or it may be collected by a third party on PointRoll's behalf. PointRoll Ads are delivered via P3P-compliant servers that communicate the details of this practice to P3P-enabled web browsers such as Internet Explorer 6.0.
Use of Information Collected within PointRoll Ads. PointRoll may use non-personally identifying information collected within PointRoll Ads, such as that which may be derived from a variety of technologies and practices including PointRoll's browser cookies or third party's browser cookies, to improve the user experience, including to better direct ads to specific types of visitors, and/or to measure the effectiveness of these advertisements for the advertiser.
In most cases, any personally identifying information that is collected from a PointRoll Ad is provided directly to the advertiser or its authorized service provider and is not used by PointRoll for any other purpose. This information is used for the purpose that is identified by the advertiser within the advertisement in which the data is being supplied or as established within that advertiser's privacy policy. In some cases, information (including personally identifying information) that is supplied by users within a PointRoll Ad for use of services of a third-party (for example, supply of userid and password for use of Twitter) is provided directly to the third party, and is not stored by either PointRoll or the publisher's site on which the advertisement is displayed. This information too is used for the purpose that is identified by the third party within the advertisement in which the data is being supplied or as established within that third party's privacy policy. When an advertiser requests that PointRoll assist it in collecting personally identifying information supplied by users within a PointRoll Ad, PointRoll collects such information which the advertiser may use for the purposes identified within the advertisement (e.g., to provide the user with requested goods, services, or information).
When parties other than PointRoll collect information, the privacy policies of that party apply. Some of these third parties are advertising service providers who are members of the Network Advertising Initiative ("NAI"). A user can obtain information about these advertising service providers' information collection practices, and opt out of such practices (and at the same time opt out of the collection practices of other, or all, NAI members) by following the opt out instructions on the NAI's website at
Network Advertising Initiative. You can learn more about ad choices at
THE SELF-REGULATORY PROGRAM FOR ONLINE BEHAVIORAL ADVERTISING | www.aboutads.info.
If a user does not wish personally identifiable information to be used for the purposes stated here, send a letter to the contact information below. If a user would like to Opt-Out of the non-personally identifying cookies that PointRoll may use, the user can click on the Opt-Out link below. To Opt-In after having Opted-Out, simply click the Opt-In link below.
Note: This Opt-Out process provides an opt-out cookie to the user's browser. Therefore, if cookies are disabled, erased, or altered, or browser and/or machine software is changed, then the results of this opt-out process may be undone, and the Opt-Out will need to be performed again.
Alternatively, the user's web browser may allow a user to disable cookies. To disable cookies using Internet Explorer, select "Internet Options" under the Tools menu and click on "Privacy." Select "High" or "Block All Cookies." To disable cookies using Mozilla Firefox, select "Options" under the "Tools" menu. Adobe's Flash Player Settings Manager allows you to customize the websites which you allow to use local storage ("Flash Cookies"). If a user chooses to disable cookies, a user may not be able to use or participate in some or all of the features offered through the PointRoll Ads.
Depending on the user's individual browser settings, some anti-spyware software programs may erroneously flag PointRoll advertisements or cookies as computer threats. PointRoll does not distribute viruses or any computer code that monitors or causes changes to users' computer system registries as part of its advertisements or cookies.
Please note that PointRoll may occasionally release information that PointRoll collects in order to comply with law, or to protect the rights, property or safety of advertisers, publishers, users, the public or PointRoll. Also, in the event that PointRoll sells some or all of its assets, or PointRoll is acquired by another company, information that PointRoll collects may be among the transferred assets.
