this years advertising plan.

I was questioning what Ric's point was as well...

Anyhow, we use EDDM heavily as well as going business to business to shake hands with people in charge. We also use YP to run our ad and place our name on different web searches in the area. Also use facebook, twitter, local web forums, customer rewards for new referrals, and cards on cork boards. Anyway to get our name out.
 
We have had more success from Facebook than all other forms of advertising we have used put together. Normally we get it from FB or word of mouth from a job we got on Facebook.
 
jekjr said:
We have had more success from Facebook than all other forms of advertising we have used put together. Normally we get it from FB or word of mouth from a job we got on Facebook.
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And that is why I am pushing Facebook this year
 
Carscw said:
I made a Facebook page two weeks ago. Getting likes but not any jobs yet
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Here in our area we have pages on FB like buy sell and trade and I advertise on them plus I got over 2500 friends on my friend list. That is how I get work.
 
jekjr said:
Here in our area we have pages on FB like buy sell and trade and I advertise on them plus I got over 2500 friends on my friend list. That is how I get work.
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I have an fb account, but it aint doing much.

I got some door flyers, but I am debatting on when to distribute them. It is still cold out and people are tired of the winter. I thought about waiting a couple of weeks, when the weather will be nicer and the snow will be melting. If ever some one else beats me to it, I guess it can go both ways. The person will keep both flyers and see which is best or throw out the first one and keep the second one.
 
I'm not a "lawn guy" but do social marketing.. Some advice for Facebook:

- Make sure you have a "Facebook Page". It's different than a Facebook Account. Your customers can like your Page without being friends with you, so all your customers won't be having each other seeing each others things.

- Post to that page useful information throughout the year that pertains to your area. If you just cut the grass and customers fertilize, remind them. Whatever it might be.

- When you do a really great job on a really great lawn, post a photo. Obviously you'd have to either get permission or be sure it's just the grass and not recognizable by anyone where it would be. In essence you'd be creating a social portfolio so when people do find your page they'll be like wow this guy is good.

- You could also give a discount to customers if they mention you on Facebook. Maybe a one time you mention us to your friends and we give you a discount for one cut. Customers can type @(your page name) into their status update and it'll show up on your Facebook Page as a mention, and all *their* friends will see them talking about you.

And the biggest one of all: Don't go social if you do a bad job, it'll backfire real quick =P Post an update once a week and don't use automated software to do it for you and it can be the best "free" advertising you can get. I shopped for my Septic System, Oil Delivery, everything through FB pages..
 
timlinden said:
I'm not a "lawn guy" but do social marketing.. Some advice for Facebook:

- Make sure you have a "Facebook Page". It's different than a Facebook Account. Your customers can like your Page without being friends with you, so all your customers won't be having each other seeing each others things.

- Post to that page useful information throughout the year that pertains to your area. If you just cut the grass and customers fertilize, remind them. Whatever it might be.

- When you do a really great job on a really great lawn, post a photo. Obviously you'd have to either get permission or be sure it's just the grass and not recognizable by anyone where it would be. In essence you'd be creating a social portfolio so when people do find your page they'll be like wow this guy is good.

- You could also give a discount to customers if they mention you on Facebook. Maybe a one time you mention us to your friends and we give you a discount for one cut. Customers can type @(your page name) into their status update and it'll show up on your Facebook Page as a mention, and all *their* friends will see them talking about you.

And the biggest one of all: Don't go social if you do a bad job, it'll backfire real quick =P Post an update once a week and don't use automated software to do it for you and it can be the best "free" advertising you can get. I shopped for my Septic System, Oil Delivery, everything through FB pages..
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I have FB for my business and I update it everyone knows all my new adds in products and service I have available. Plus I have fixr and thumbtack page. I recently got gold status on thumbtack.
 
davbell22602 said:
I have FB for my business and I update it everyone knows all my new adds in products and service I have available. Plus I have fixr and thumbtack page. I recently got gold status on thumbtack.
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Thumbtack works very well. I get 4 or 5 hits a day. Mostly for pressure washing. I give them to a buddy.
 
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