Installing a lawn mower rope

I installed a new lawn mower rope, but the new rope will not come out maybe a foot. I rewound the coil spring before installing the rope. Did I rewind the spring too much or what else did I do wrong?
 
When I replace a rope, I wind the pulley all the way until it stops and then unwind the pulley at least one turn so in the event you pull the rope all the way out you will not harm the spring.

How long of a rope did you start with?
 
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