I worked on another mower recently and realized that the resistance I was feeling MIGHT have been the magnet that's on the flywheel. I don't know why it doesn't move freely when I pull on the rope to start it. I had the brake disabled with a clamp during all this and the brake seems to be ok.
The whole thing I said about the 85% easy to turn and the 15% resistance, might just be the magnet on the flywheel but im not sure. Ordinarily on a mower if you pull the rope and it doesn't start, you will see the flywheel still spinning a little bit until it slows down and stops, but on mine, as soon as I pull the rope A) its hard to pull and B) that flywheel STOPS as soon as my rope pull is executed.
I will try unplugging the spark plug and se what happens, that's one thing I haven't tried yet.