Here’s an excerpt from the owners manual. The machine is not designed to start on the first pull. I left out the figures. Choke position 1 is full choke, 2 is half choke and 3 is no choke.
WARNING:
Operate this unit only in a well-ventilated
outdoor area. Carbon monoxide exhaust fumes can be
lethal in a confined area.
WARNING:
Avoid accidental starting. Make sure you
are in the starting position when pulling the starter rope
(Fig. 8). To avoid serious injury, the operator and unit must
be in a stable position while starting.
STARTING INSTRUCTIONS
1. Check the oil level in the crankcase. Refer to
Checking the Oil Level.
2. Fill the fuel tank with fresh, clean unleaded gasoline.
Refer to Fueling the Unit.
NOTE: There is no need to turn the unit on. The On/Off
Stop Control is in the ON ( I ) position at all
times.
3. Fully press and release the primer bulb 10 times,
slowly. Some amount of fuel should be visible in
the primer bulb and fuel lines (Fig. 7). If you can't
see fuel in the bulb, press and release the bulb as
many times as it takes before you can see fuel in it.
COLD UNIT START
4. Place the choke lever in Position 1 (Fig. 7).
5. Crouch in the starting position (Fig. 8). While
squeezing the throttle control, pull the starter rope
out with a slow and steady motion 5 times.
6. Place the choke lever in Position 2 (Fig. 7).
7. While squeezing the throttle control, pull the starter
rope out with a slow and steady motion 1 to 4 times
to start the engine.
8. Keep the throttle squeezed and allow the engine to
warm up for 15 to 30 seconds.
9. Place the choke lever in Position 3 (Fig. 7). The unit
is ready for use
