If you did not get any response from gas directly down the plug hole, and I like to use a short shot of starter fluid myself.
You are looking at a module failure or a timing failure.
Spend a few dollars more and get an inline spark tester. check for a spark, with the plug in the engine.
The 3 prong ones are best but a simple flashing tube one will suffice.
A coil can throw a big fat spark in air and nothing inside the engine.
I just finished a Chineese fake 070 the module would happily throw a 3/4" spark outside the engine , but nothing whatsoever inside.
Other than that, the timing is controlled by a key cast into the flywheel which can break off and allow the timing to be out of sync with the piston.