FrancescafromElkhart
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- Jul 20, 2016
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Hi, everyone. I just wanted to chime in with some advice and suggestions for advertising your lawn care or snow removal business.
We redid a 6 year old site - elkhartsnowremoval.com - and hit the #1 spot in Google's organic search in 3 weeks (see the photo below).
Here's how you can get to the top spot in your area:
1. List your business in Google. It's free.
2. List yourself in category of "tree service." You could also use "contractor" as a 2nd.
3. Load up the profile with everything. When you're writing the business introduction and description, make sure you've got the keywords people are searching for. In my case, it was things such as Elkhart snow removal, snow removal elkhart, snow removal in elkhart, etc.
4. Put in lots of pictures. And, make sure to name each picture with a title that has keywords in it. For example: elkhart-snow-service.jpg.
5. I've barely started this so far, but do what you can to get some reviews from previous clients. I managed to get the #1 spot without this, so it's possible, but having them would definitely help people considering tree services take yours over a competitor.
6. Add more content to your site. ***This is just a guess based on what I've seen in my area*** Most of the companies had sites with very little content/text. Google is looking for keywords on your site, so if there's not a lot of content, there probably won't be that many keywords either. Instead of using bullet points to list what you do, explain it a bit.
7. I have to say, I hate this one, but it's essential - order citations. Citations are you name, address, and phone number on the web. Ideally, you would want it all over the Internet so people would find you more easily. It boosts your credibility in the eyes of the consumer and Google. Big ones are things like Facebook, Yelp, and Bing. This takes forever to sit down and do one by one, but it is WORTH IT.
Done. Ever since we did this, the phone has not stopped ringing. That front page is no joke.
This is the difference: We were originally forking over $3,000/month for Google Ads. Since we're now sitting at the top spot in the organic results, we're getting nearly the same number of calls, but IT's FREE.
Everything I've learned about all of this came from my SEO guy. He said that he would "bring the rain" and he was not joking. Our rank continues to improve each week, and we anticipate taking the top spot in the map section too very soon.
That's enough from me. Try it out! - it can seriously blow up your bottom line. We don't ever take small jobs any more because this has allowed us to be way more choosy.
If you have any questions or anything, feel free to comment in the thread.
We redid a 6 year old site - elkhartsnowremoval.com - and hit the #1 spot in Google's organic search in 3 weeks (see the photo below).
Here's how you can get to the top spot in your area:
1. List your business in Google. It's free.
2. List yourself in category of "tree service." You could also use "contractor" as a 2nd.
3. Load up the profile with everything. When you're writing the business introduction and description, make sure you've got the keywords people are searching for. In my case, it was things such as Elkhart snow removal, snow removal elkhart, snow removal in elkhart, etc.
4. Put in lots of pictures. And, make sure to name each picture with a title that has keywords in it. For example: elkhart-snow-service.jpg.
5. I've barely started this so far, but do what you can to get some reviews from previous clients. I managed to get the #1 spot without this, so it's possible, but having them would definitely help people considering tree services take yours over a competitor.
6. Add more content to your site. ***This is just a guess based on what I've seen in my area*** Most of the companies had sites with very little content/text. Google is looking for keywords on your site, so if there's not a lot of content, there probably won't be that many keywords either. Instead of using bullet points to list what you do, explain it a bit.
7. I have to say, I hate this one, but it's essential - order citations. Citations are you name, address, and phone number on the web. Ideally, you would want it all over the Internet so people would find you more easily. It boosts your credibility in the eyes of the consumer and Google. Big ones are things like Facebook, Yelp, and Bing. This takes forever to sit down and do one by one, but it is WORTH IT.
Done. Ever since we did this, the phone has not stopped ringing. That front page is no joke.
This is the difference: We were originally forking over $3,000/month for Google Ads. Since we're now sitting at the top spot in the organic results, we're getting nearly the same number of calls, but IT's FREE.
Everything I've learned about all of this came from my SEO guy. He said that he would "bring the rain" and he was not joking. Our rank continues to improve each week, and we anticipate taking the top spot in the map section too very soon.
That's enough from me. Try it out! - it can seriously blow up your bottom line. We don't ever take small jobs any more because this has allowed us to be way more choosy.
If you have any questions or anything, feel free to comment in the thread.