B&S declared bankruptcy, and should have sold off the brand names that were valuable. Apparently the people doing the re-organization do not understand the OPE, pro and consumer markets. Briggs had an excellent reputation built over 80-90 years or more. Someone decided to eat the brand name and destroy it with inferior products. Once the brand name has been associated with junk, it takes decades to bring it back. It is a real waste. It also effectively destroys any chance for B&S to be a strong competitor, and damaged the job opportunities for those who will be put out of work.
Short term gains traded for destruction of a name brand is the last resort of ignorant people making decisions they should not even be allowed to consider. Apparently the 'stock market' evaluation drives a lot of companies. Long term, the stock market will do what it will do, so focusing on the job right now, right in front of you should be what employees do daily. They no longer have the chance, or soon will not.