Since I spent a fair amount on my new mower, I've started using Pennzoil lawn mower oil. It's about the same price as car oil, but it is allegedly formulated for small air cooled motors with no oil filter.
I get at at the auto parts store; they're a little more competitive on price than the mower store.
If you are going to use this mower commercially running it every day, use the best oil you can buy and change it on a schedule. If you are just a average home owner with maybe less the one hour mowing a week just use any good quality motor oil and change it once a year. Not going to matter if it is 10W30 or 10W40, mower engine oil or car engine oil. Myself I use SAE 30 in all my push mower and it is over 30 years old and it is just getting to the point I could use a new set of wheels and the engine is still going strong. Just make sure you check the oil level before every time you use the mower.
Don't know what is available in Scotland, but I would suggest any good quality full synthetic in the recommended viscosity for the temperature. :thumbsup:
The part I don't understand is why would you want 10W30 over 10W40. Do you mow grass in Scotland when it is real cold and need the lighter oil? The 10 is when the mower is first started and the oil is cold and the high number 30 and 40 after everything is up to operating temperature.