This pricing thing is gonna make me go wild! Just price what you have to price! If you only have a Craftsman mower and a cheap gas trimmer you don't need to charge as much then the guy with two 60" ZTR, huge trailer, STIHL equipment, a few employees and the list goes on. Some charge 20$ and do profits, some charge 35$ and barely make profits and again, the list goes on. You can even charge a little less if you have many different yards in the same area. More yards = less driving time = more productivity = more $$$$. Please charge what you need! Sit down and calculate it! I have done it and so can you!