Thanks for the help everyone. I did a little research, and stopped into my local SEARS and Home Depot stores for a little hands-on inspection of various mowers.
I used to think I wanted a Honda mower, but after using my father-in-laws a few times, I didn't much care for it. Not to mention they cost a bit more than I really wanted to spend.
So...I decided to step out of my CRAFTSMAN comfort zone and try a TORO. My dad had one when I was younger and I always liked using it so I figured maybe it'd be a nice change of pace from my last two CRAFTSMAN mowers.
I pulled it out of the box, wiped it off and waxed it...then filled her with oil and gas and after about 12 unsuccessful pulls I started to really doubt my decision. I pulled the plug and found the gap to be gunked up. Cleaned it up, dipped it in gas, and put it back in and whatta ya know...she fired on the first pull. Had enough time to cut my front yard and I must say I was really happy with it.
I got the "Recycler" model with the personal pace feature which after a little getting used to decided it's a really nice mower for me.
I'll be sure to check in on here from time to time to offer back my findings on this mower and share with others who may be looking at a TORO.
Thanks again to those who took the time to comment.