Make sue the spark plug is clean, not oily etc.. Weak spark can cause hard start. Correct mixture won't be much help, so don't dwell only on the choke. Or problem could be poor compression due to burned valve, worn rings and the like. All of these conditions can be overcome temporarily with fuel adjustments but then the problem really never goes away. Look for other symptoms when the engine is running, such as blue smoke, black smoke, misfire, loss of power, lagging when opening the throttle fast, or spark timing. These symptoms can point to other problems with the engine that can result in hard starting and more.