Bad management not greed
When you supply the bottom end of the market, the price pressures are massive so the instant some one offers one of you customers an engine 1¢ cheaper than yours, you loose a sale
All engine makers are just assemblers of mostly bought in parts so there is 5/8 of SFA profit per engine thus they must keep massive sales to cover the fixed cost .
Just loosing a small customer like Victa who sold about 3,000 tecumseh powered mowers a year can be enough to send the business to the wall.
So from the first day that the US push mower assemblers starting buying engines from China ,Tecumseh was doomed .
So the greed was not Tecumseh but the retailers like Walmart, Lowes , & HF who demanded lower prices from the factories .
And the retailers will say ( not really truely ) that it was the greed of the buying public that was driving their prices down .
So ultimately what killed Tecumseh is the same as what killed B & S and will kill every US made engine maker
1) management solely fixated on dividends
2) Chinese government policy designed to use the greed of foreign businesses to destroy the manufacturing base of the countries they operate in to undermine the governments