It depends upon what you have been conditioned to think " looks appertising " by the advertising agencies working for the cosmetically perfect food industry .ROTFLOL! We think alike on that subject! My favorite line is "Organic? All I eat is organic, 'cause I can't digest gravel!" Ever notice that "organic" produce just doesn't look as appetizing?
Nearly half of all of the food that is grown is trashed because it does not look like what you have been conditioned the believe it should look like .
I have a customer who raises cattle & pigs all fed on the "trash" rejected by the factory that puts the food in those little plastic trays covered with cling wrap which by the way sends the food off . When you grow yourself you come to understand that about 1 in 5 pieces of fruit is georgious as we have been conditioned to believe in so we will continue to by highly processed "fresh" food from major retailers .
I used to work with photographers & food stylists and I can remember being at the growers markets for an hour or more while the vendor went through tray after tray of avacardos to get a try of photographically perfect fruit . Same thing for stone fruits .
Once you start growing your own it is near impossible to go back to supermarket fruit & veggies again .