Husqvarna Discontinues Dixon Brand

Husqvarna discontinues Dixon brand in North America.

Husqvarna Discontinues Dixon Brand in North America - Rural Lifestyle Dealer

Not a real shock. Most of them are just blue Husqvarna mowers anyway.

BlazNT said:

Not a real shock. Most of them are just blue Husqvarna mowers anyway.

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This is true. Husqvarna incorporated most of the features from the Dixon line into their orange mowers.

Not a surprise. The brand is hardly known to the consumer market, where the same machine painted orange is outselling it 50:1, and they have no penetration in the commercial market. It's a lame duck that was useful in order to give Husqy an existing machine to paint up to give them a mower line. It's a business model that Husqy are persuing- by absorbing an existing brand that makes something you don't you save a bunch of money in R&D and tooling. Working good for them and Oregon both.