Could be electrical fault or valve problem.
Make sure all elec connections are clean.
Valves may need adjusting as engine might not be able to get past compression stroke due to clearances being too high.
Does the engine turn over without the plug? If yes then try valves.
Clearances are 0.003-0.005 on intake and 0.005-0.007 on ex.
http://www.briggsandstratton.com/support/frequently-asked-questions/Servicing the valves/