I offer military discounts. It really makes you look like a down to earth person that isn't all about money. The day before yesterday I went to cut a yard for a new customer. She told me that her husband was in the military on the phone,so I told her I would knock a little money off of the bill if she would pay me cash. It turns out the military discount was a big deal for her. All I did was cut the yard at the average price,and I trimmed three hedges for free....... In return she told me that I am not responsible for cutting her grass once a week,and also the two neighbors on each side of her house. I call that a WIN. Don't expect this to happen everytime,but when word of mouth gets going in that neighborhood some people may appreciate the fact that I give a small discount for military. In this business there is entirely way too much competition,so you have to find ways to make yourself stand out,without losing money in the process. A small discount for military,senior citizens,and church properties has helped me out over the years and has gotten me a great reputation.